Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 3 No. 3 (2013)

Articles Vol. 3 Issue 3 Oct - Dec 2013
DOI 10.65301/ijcd.2013.3.3.15

Cinema and Social Transformation:Decoding the public perception on role of Hindi Cinema

Authors
113 Views
64 Downloads
Published 2013-12-30
Pages 25-34
Abstract

Despite its vacillation between the two extremes of sometimes being awfully responsible and at others outright sensational, Indian cinema continues to mirror social reality. It is overwhelmingly believed that cinema plays a social reformer to which much of the social transformation in India can be attributed. Of late, the drive to link box office returns as a success parameter and the resultant commercialisation of cinema have undermined its social theme carrier role. The commercially driven attempts to cater escapist and fantasy-oriented entertainment raise questions about the impacts of social cinema, especially in driving social change. This paper attempts to answer this question through a social survey on impacts of cinema in India

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