Perception of Tourists About Incredible India Campaign:an Empirical Study

Foreign Tourist Arrivals (FTAs) during 2012-13 in India increased to 6.58million as compared to 6.31 million in 2011-12. The growth rate of 4.3 percent in 2012 for India was better than the growth rate of 4 percent for the international tourist arrivals in 2012. India has a share of 1.65 percent in the world tourism receipts and occupies the 16th rank and within Asia and the Pacific region, India’s rank stands at 7th position. Indian government is putting a lot of efforts to revamp the Indian tourism industry. Incredible India campaign was a landmark in Indian Tourism history. In this study, an attempt is made to understand perception of tourists (both domestic and foreign) about Incredible India Campaign. Chi-square test has been used to check the relationship between tourists’ perceptions and their demographic variables.

References

Kant, A. (2009). Branding India: an incredible story. Noida: Collins Business, an imprint of HarperCollins Publishers India, a joint venture with the India Today Group.
Kaushik, N., Kaushik, J., Sharma, P., Rani, S. (2010). Factors Influencing Choice of Tourist Destinations: A Study of North India. The IUP Journal of Brand Management 7(1), 117–132.
Kotler, P., Keller, K.L., Koshy, A., Jha, M. (2009). Marketing Management (13th edition): A South Asian Perspective. New Delhi: Pearson Education.
Metzinger, Thomas (1995). Conscious Experience. UK: Imprint Academics.
Sadaf, Ayesha (2011). Public Perception of Media Role. International Journal of Humanities and Social Science 1(5), 228–236.
Yim, M. Y., Yoo, S., Till, B. D., & Eastin, M. S. (2010). In-Store Video Advertising Effectiveness: Three New Studies Provide In-Market Field Data. Journal of Advertising Research, December, 386–402.
http://uts.cc.utexas.edu/~tecas/syllabi2/adv382jfall2002/readings/sev4c.pdf
http://www.devcom.agr.ku.ac.th/file-lib/picmedia/file/4_role_perception%20%5BRead-Only%5D(1).pdf

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Dr. Manoj Dayal, Ms. Kavita . (2014). Perception of Tourists About Incredible India Campaign:an Empirical Study. International Journal of Communication Development , 4(1), 23-32.

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International Journal of Communication Development

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ISSN 2231-2498

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[1] Kant, A. (2009). Branding India: an incredible story. Noida: Collins Business, an imprint of HarperCollins Publishers India, a joint venture with the India Today Group.

[2] Kaushik, N., Kaushik, J., Sharma, P., Rani, S. (2010). Factors Influencing Choice of Tourist Destinations: A Study of North India. The IUP Journal of Brand Management 7(1), 117–132.

[3] Kotler, P., Keller, K.L., Koshy, A., Jha, M. (2009). Marketing Management (13th edition): A South Asian Perspective. New Delhi: Pearson Education.

[4] Metzinger, Thomas (1995). Conscious Experience. UK: Imprint Academics.

[5] Sadaf, Ayesha (2011). Public Perception of Media Role. International Journal of Humanities and Social Science 1(5), 228–236.

[6] Yim, M. Y., Yoo, S., Till, B. D., & Eastin, M. S. (2010). In-Store Video Advertising Effectiveness: Three New Studies Provide In-Market Field Data. Journal of Advertising Research, December, 386–402.

[7] http://uts.cc.utexas.edu/~tecas/syllabi2/adv382jfall2002/readings/sev4c.pdf

[8] http://www.devcom.agr.ku.ac.th/file-lib/picmedia/file/4_role_perception%20%5BRead-Only%5D(1).pdf