Perception of Tourists About Incredible India Campaign:an Empirical Study

Abstract

Foreign Tourist Arrivals (FTAs) during 2012-13 in India increased to 6.58million as compared to 6.31 million in 2011-12. The growth rate of 4.3 percent in 2012 for India was better than the growth rate of 4 percent for the international tourist arrivals in 2012. India has a share of 1.65 percent in the world tourism receipts and occupies the 16th rank and within Asia and the Pacific region, India’s rank stands at 7th position. Indian government is putting a lot of efforts to revamp the Indian tourism industry. Incredible India campaign was a landmark in Indian Tourism history. In this study, an attempt is made to understand perception of tourists (both domestic and foreign) about Incredible India Campaign. Chi-square test has been used to check the relationship between tourists’ perceptions and their demographic variables.