Gender Specific Portrayal on Indian Television and the Viewers

Dr. Happy Jeji; Nitasha S Babba

doi:10.65301/ijcd.2015.5.1.2

Articles Vol. 5 Issue 1 Jan - Jun 2015

DOI 10.65301/ijcd.2015.5.1.2

Gender Specific Portrayal on Indian Television and the Viewers

Authors

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Published 2015-06-30

Pages 05-17

Abstract

The present study entitled “Gender specific portrayal on Indian Television and the viewers” was undertaken to ascertain the responses of men and women regarding their television viewing patterns, liking towards particular characters and portrayal of men and women in television serials. A survey was conducted in the tri-city area i.e. Chandigarh, Mohali and Panchkula. Portrayal of relative positions of men and women on Indian television can easily be a pointer towards the fact that television reinforces the stereotyping of gender
roles. Gender roles in every society are cultural specific. Culture defines how the men and women co- exist, support, depend, associate, relate, think, speak, interact, behave, wear, get educated, move in society or perform their duties and so on. This actual reality and the television realism about gender identities and gender expression may easily reflect each other in this age of dominance of television. The result shows that majority of the population watch television regularly. Although the preferred time, channels and programs being watched by men and women are different but both of them believe that television screen majorly projects stereotyped images of characters. There is a difference between the television realism and real world.

Keywords

Gender portrayal Television Stereotyping Culture Television Characters Viewers Gender Identities Gender Expression

References

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12. Miller, K. (2005). Communications theories: Perspectives, processes, and contexts. New York:McGraw-Hill.
13. Oakley, Ann. Sex, gender and society. London: Temple Smith.
14. Renzetti, C. & Curran, D. (2003). Women, men, and society (5th ed.) Boston,Massachusetts:Allyn and Bacon.
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16. Shankarwa (1993). Canadian Review of Sociology, Delhi. Rawat Publication.
17. Shelton, B. A. (1992). Women, men, and time: Gender differences in paid work, housework, and leisure. Westport, CT: Greenwood Press.
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Dr. Happy Jeji, Nitasha S Babba . (2015). Gender Specific Portrayal on Indian Television and the Viewers. International Journal of Communication Development , 5(1), 05-17.

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International Journal of Communication Development

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[1] 1. Ahmed, A. (1991). Women and Social Justice. Islamabad Institute of policy Studies

[2] 2. Aulette, J. R. (1994). Changing families. Belmont, CA. Wadsworth Publishing Company.

[3] 3. Bem, S.L. (1993). The lenses of gender. New Haven. Yale University Press.

[4] 4. BhasinKamla. (1984). ‘Women, Development and Media’, in KamlaBhasin and BinaAggarwal, Women and media: Analysis, Alternative and Action, Pacific and Asian Women’s Forum, New Delhi.

[5] 5. Broverman, I.K., Vogel, S.R., Broverman, D.M., Clarkson, F.E., &Rosenkrantz, P.S. (1972). Sex-role stereotypes: A current appraisal. Journal of Social Issues, 28(2), (pp.59-78).

[6] 6. Eskridge, W. N. (2008). Dishonorable passions: Sodomy laws in America.

[7] 7. Gerbner, G., Gross, L., Morgan, M., &Signorielli, N. (1986). "Living with television: The dynamics of the cultivation process". Hilldale, NJ: Lawrence Erlbaum Associates.

[8] 8. Gerbner, G. (1998). "Cultivation analysis: An overview". Mass Communication and Society.

[9] 9. Hall,S.(1977). Culture, the media, and the ideological effect. London: Edward Arnold.

[10] 10. Hochschild, A.R. (1997). The second shift. New York: Avon Books.

[11] 11. Mead, Margaret. (1935). Sex and temperament in three primitive societies. New York: William Morrow.

[12] 12. Miller, K. (2005). Communications theories: Perspectives, processes, and contexts. New York:McGraw-Hill.

[13] 13. Oakley, Ann. Sex, gender and society. London: Temple Smith.

[14] 14. Renzetti, C. & Curran, D. (2003). Women, men, and society (5th ed.) Boston,Massachusetts:Allyn and Bacon.

[15] 15. Rodino, M. (1997). Breaking out of binaries: Reconceptualising gender and its relationship to language in computer- mediated chatrooms. A critical ethnographic study. The Information Society, 15, (pp.169-176).

[16] 16. Shankarwa (1993). Canadian Review of Sociology, Delhi. Rawat Publication.

[17] 17. Shelton, B. A. (1992). Women, men, and time: Gender differences in paid work, housework, and leisure. Westport, CT: Greenwood Press.

[18] 18. Signorielli,N.(1982).Marital status in television drama: A case of reduced options. Journal of Broadcasting, 26(2), (pp.585-597).

[19] 19. Sullivan, M. (1996). Gender and family patterns of lesbian coparents. Gender and Society.

[20] 20. Walzer, S. (1996). Thinking about baby: Gender roles and division of infant care.

[21] 21. Social Problems, 43, 219.Womack,M.(2005).Symbols and meaning: a concise introduction. Walnut Creek. Altamira Press.

[22] 22. Stacey, J. (1990). Brave new families: Stories of domestic upheaval in late 20thcentury America. New York: Basic Books.

[23] 23. Weitzman, L.J. (1985). The divorce revolution: The unexpected social and economic consequences for women and children in America. New York: The Free Press.