Abstract
Pandemic posed drastic challenges for event management organizations. COVID-19 protocols resulted in drop of number of attendees, shift of offline events to virtual platforms, event postponement and even cancellation. Pandemic almost brought standstill to the event industry and allied companies struggled to generate revenue. Since life now is back to normal, it is crucial to understand the essentialities of event management that can help in achieving targeted marketing and communication goals
Keywords
event planning
marketing tool
communication tool
event managers
event management
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