JournalsKart submission@journalskart.com +91 88826 40642,+91 011-4310 1010
Register Login
Vol. 13 Issue 3 & 4 Jan - Jun 2023
International Journal of Communication Development |Articles

Assessing Privacy Concerns in Social Media: A Comprehensive Study of Measurement Scales and Frameworks

Hashim H Puthiyakath , Dr Manash P Goswami
View PDF Vol. 13 Issue 3 & 4 Jan - Jun 2023 10.65301/ijcd.2023.13.3.4.10 ↗
Hashim H Puthiyakath, Dr Manash P Goswami . (2023). Assessing Privacy Concerns in Social Media: A Comprehensive Study of Measurement Scales and Frameworks. International Journal of Communication Development , 13(3), 44-57.
Published by
Article outline
Article info

Abstract

This paper examines the evolution of privacy concern scales, focusing on their application in  social media. Over time, these scales have developed from broad internet privacy to more  context-specific measurements like social media privacy. Key trends identified include the  multidimensional nature of privacy, increased emphasis on perceived control over personal  data, and the inclusion of social threats within privacy concerns. Despite their evolution, gaps  still exist, particularly in capturing the nuances of social media and emerging technologies.  The paper concludes with recommendations for developing more nuanced, context-specific,  and comprehensive privacy concern scales to better navigate the complexities of privacy in  the evolving digital world. This study contributes to understanding privacy in digital spaces  and aids the creation of more effective privacy concern scales in the future. 

Keywords

privacy concern scales multidimensional privacy social media privacy concern online privacy concern

References

  1. 1.Tavani, H. T. (2007). PHILOSOPHICAL THEORIES OF PRIVACY: IMPLICATIONS FOR AN ADEQUATE ONLINE PRIVACY POLICY. Metaphilosophy, 38(1), 1–2
  2. 2.https://doi.org/10.1111/j.1467-9973.2006.00474.x2.Westin, A. F. (1968). Privacy And Freedom. Washington and Lee University School of Law Scholarly Commons. https://scholarlycommons.law.wlu.edu/wlulr/vol25/iss1/20/
  3. 3.Altman, I. (1975). The Environment and Social Behavior: Privacy, Personal Space, Territory, Crowding. Monterey, Calif. : Brooks/Cole Publishing Company.
  4. 4.Margulis, S. T. (2003). Privacy as a Social Issue and Behavioral Concept. Journal of Social Issues, 59(2), 243–261. https://doi.org/10.1111/1540-4560.00063
  5. 5.Berendt, B. (2012). More than modelling and hiding: towards a comprehensive view of Web mining and privacy. Data Mining and Knowledge Discovery, 24(3), 697–737. https://doi.org/10.1007/s10618-012-0254-1
  6. 6.Gürses, S. (2010). PETs and their users: acritical review of the potentials and limitations of the privacy as confidentiality paradigm. Identity in the Information Society, 3, 539–563. https://doi.org/10.1007/s12394-010-0073-8
  7. 7.Smith, H. J., Milberg, S. J., & Burke, S. J. (1996). Information Privacy: Measuring Individuals’ Concerns about Organizational Practices. Management Information Systems Quarterly, 20(2), 167. https://doi.org/10.2307/249477
  8. 8.Petronio, S. (2002). Boundaries of Privacy: Dialectics of Disclosure. SUNY Press.
  9. 9.Dinev, T., & Hart, P.’. (2006). An Extended Privacy Calculus Model for E-Commerce Transactions. Information Systems Research, 17(1), 61–80. https://doi.org/10.1287/isre.1060.0080
  10. 10.Hofstede, G. (1980). Culture and Organizations. International Studies of Management and Organization, 10(4), 15–41. https://doi.org/10.1080/00208825.1980.11656300
  11. 11.Malhotra, N. K., Kim, S. W., & Agarwal, J. (2004). Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, 15(4), 336–355. https://doi.org/10.1287/isre.1040.0032
  12. 12.Dinev, T., & Hart, P. ’. (2004). Internet privacy concerns and their antecedents -measurement validity and a regression model. Behaviour & Information Technology, 23(6), 413–422. https://doi.org/10.1080/01449290410001715723
Citation copied to clipboard