This paper examines the evolution of privacy concern scales, focusing on their application in social media. Over time, these scales have developed from broad internet privacy to more context-specific measurements like social media privacy. Key trends identified include the multidimensional nature of privacy, increased emphasis on perceived control over personal data, and the inclusion of social threats within privacy concerns. Despite their evolution, gaps still exist, particularly in capturing the nuances of social media and emerging technologies. The paper concludes with recommendations for developing more nuanced, context-specific, and comprehensive privacy concern scales to better navigate the complexities of privacy in the evolving digital world. This study contributes to understanding privacy in digital spaces and aids the creation of more effective privacy concern scales in the future.
Assessing Privacy Concerns in Social Media: A Comprehensive Study of Measurement Scales and Frameworks
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Published 2023-06-30
Pages 44-57
Abstract
Keywords
privacy concern scales
multidimensional privacy
social media privacy concern
online privacy concern
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