ONLINE NEWS AGGREGATORS: A STUDY OF THE NEWS CONSUMPTIONBEHAVIOUR OF THE USERS

Abstract

Internet has changed the news consumption habits and behaviours of the people. Studies show that people are preferring to consume news through online mediums than traditional news media like print, television and radio. Most of them consume online news through smartphones (Vanapala, 2022). Recognising the strength of the online media, now most of the traditional news outlets have their strong presence in the online sphere. But online medium has its own challenges. Users can shift their attention in a click of the mouse. So, most news outlets try hard to grab the user attention and adopt ways to engage with them. To make the online content more impressive, diverse and engaging, some news outlets have started giving space to the personal blogs, opinions and photos of the users. BBC had started
an initiative, where it invites photos clicked by the users and give space to it on their online platform