CSR PERFORMANCE OF THE PUBLIC SECTOR IN INDIA:A STUDY OF ENVIRONMENT MANAGEMENT AT NALCO

Abstract

Anupsurge in the fortune of a corporate entity not only swellsits coffer, but also for tifiesitspublic service commitments. This social commitment is primarily attributed to the growing realization that by engaging itself in
social initiatives, a company earns reputation as a responsible corporate citizen, which gives it competitive edge. Eventually, the economic sense of business has broadened to demonstrate a moral sense, beyond profit. Corporate social responsibility constitute an organization’s commitment to wards the society in return for the social resources it exploits. Of late, the global campaign against environment pollution - as a threat to human existence, has positioned corporate environment and waste management as new face of corporate social responsibility. This study explores the
approaches of the Indian public sector to environment and waste management with special reference to the National Aluminium Company Ltd