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International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 6 No. 1 (2016)

Articles Vol. 6 Issue 1 Jan - Jun 2016
DOI 10.65301/ijcd.2016.6.1.2

Csr performance of the public sector in india:a study of environment management at nalco

Authors
Associate Professor, Department of Mass Communication, Aligarh Muslim University, Aligarh, UP
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37 Downloads
Published 2015-06-30
Pages 6-17
Abstract

Anupsurge in the fortune of a corporate entity not only swellsits coffer, but also for tifies its public service commitments. This social commitment is primarily attributed to the growing realization that by engaging itself in social initiatives, a company earns reputation as a responsible corporate citizen, which gives it competitive edge. Eventually, the economic sense of business has broadened to demonstrate a moral sense, beyond profit. Corporate social responsibility constitute an organization’s commitment to wards the society in return for the social resources it exploits. Of late, the global campaign against environment pollution - as a threat to human existence, has positioned corporate environment and waste management as new face of corporate social responsibility. This study explores the approaches of the Indian public sector to environment and waste management with special reference to the National Aluminium Company Ltd

Keywords
Corporate social responsibility corporate enviroment industrial waste management enviromental impace assessment Sustainable development
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