PROSPECT OF COMMUNITY RADIO AS A VEHICLE OF GREENCOMMUNICATION AND SUSTAINABLE DEVELOPMENT:A CASE STUDY OF JAN DHANYOJANA

Abstract

Green Communication is a term closely related to green technology (Vereecken, W. et al, 2010). The term ‘Green’ gives the impression of something being environment friendly, which is exactly the case with green communication. With the growth of new communication technologies, undesired energy consumption is also increasing and causing an increase of the global carbon dioxide (CO2) emissions (Calvanese, E. et al, 2011). Green communication tries to find out the ways through which this environment degradation by carbon emission can be reduced. In this paper, it is tried
to investigate how Community Radio can be proved as the most suitable vehicle for communicating environment friendly and need of the hour for sustainable development, taking the case of Jan Dhan Yojana.