Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

P-ISSN: 2231-2498 English Since 2011
Current Issue

Vol. 6 No. 1 (2016)

Articles Vol. 6 Issue 1 Jan - Jun 2016
DOI 10.65301/ijcd.2016.6.1.4

Prospect of community radio as a vehicle of green communication and sustainable development:a case study of jan dhanyojana

Authors
Independent Researcher and Freelance Faculty (Journalism and Mass Communication Assistant Professor, Department of Mass communication and New Media, Central University of Jammu, Jammu, J & K, India.
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58 Downloads
Published 2016-06-30
Pages 29-35
Abstract

Green Communication is a term closely related to green technology (Vereecken, W. et al, 2010). The term ‘Green’ gives the impression of something being environment friendly, which is exactly the case with green communication. With the growth of new communication technologies, undesired energy consumption is also increasing and causing an increase of the global carbon dioxide (CO2) emissions (Calvanese, E. et al, 2011). Green communication tries to find out the ways through which this environment degradation by carbon emission can be reduced. In this paper, it is tried to investigate how Community Radio can be proved as the most suitable vehicle for communicating environment friendly and need of the hour for sustainable development, taking the case of Jan Dhan Yojana.

Keywords
Community radio Green Communication Sustainable development Carbon dioxide emission (CO2)
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