Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

P-ISSN: 2231-2498 English Since 2011
Current Issue

Vol. 6 No. 2 (2016)

Articles Vol. 6 Issue 2 Jul - Dec 2016
DOI 10.65301/ijcd.2016.6.2.7

The dawn of a new era of innovation in bollywood

Authors
Research Scholar, Assam Central University, Silchar, Assam
96 Views
171 Downloads
Published 2016-12-30
Pages 1-11
Abstract

Film is considered to be an important art form, a source of popular entertainment and a powerful method for educating – or indoctrinating – citizens. The visual elements of cinema give motion pictures a universal power of communication. Some films have become popular worldwide attractions by using dubbing or subtitles that translate the dialogue into the language of the viewer. Made up of a series of individual images called frames this replica of real life in reels is amazing innovation for edutainment. When these images are shown rapidly in succession, a viewer has the illusion that motion is occurring. The viewer cannot see the flickering between frames due to an effect known as persistence of vision, whereby the eye retains a visual image for a fraction of a second after the source has been removed. Viewers perceive motion due to a psychological effect called beta movement.

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