NEW MEDIA COMPLIMENTS MAINSTREAM PRINT MEDIA IN INDIA

Abstract

This paper provides a comprehensive view that how with the emergence of the new media (internet) compliments the traditional print media in India and earns its respective importance. The longevity of print media is much more than the electronic one. It is the written media, which has made history recordable and accurate. Print media is durable. With electronic media, anyone can copy any piece of information and present it as his own which is not permitted legally and leads to plagiarism. The information provided by a newspaper is usually more authentic and genuine but it is not in the case of electronic media. Though new media in India is still at a nascent stage. The traditional media may have their own online versions; they have not fully embraced the new technology. Indian newspapers still earn revenue by advertising despite the presence of online newspapers. The two reinforce and supplement each other. The history of print media and written communication follows the progress of civilization, which, in turn, progresses in response to changing cultural technologies.