A Comparative Analysis of Business News Placement and Tone in Leading Hindi Newspapers in India

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Published: 2025-10-17
Keywords:
Placement, Tone, Business News, Newspaper, Format

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Anil Kumar Kumar
Department of Mass Communication Guru Jambheshwar University of Science and Technology Hisar Haryana
Manoj Dayal Manoj Dayal
Faculty of Humanities & Social Sciences Chairperson Dept. of Mass Communication Guru Jambheshwar University of Science & Technology Hisar Haryana

Abstract

Newspapers are still the most powerful and popular medium of information in India. Contrary to popular belief, newspaper sales in India have increased despite the advent of the Internet. Newspapers are still the primary source of information for Indian citizens. These newspapers decide the interest and choice of Indian readers. Many types of information are published in newspapers. The present research is based on the place and trend of business news in Hindi newspapers. The research results concluded that the highest percentage (Dainik Jagran 69.32, Amar Ujala 75.59, and Hindustan 72.48) of positive news published in business news is very high whereas the percentage (Dainik Jagran 3.93, Amar Ujala 6.29, and Hindustan 14.17) of negative news is very low.

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Issue

Vol. 16, Issue 1 Jan - June 2025

Section

Articles