A Comparative Analysis of Business News Placement and Tone in Leading Hindi Newspapers in India

Anil Kumar Kumar; Manoj Dayal Manoj Dayal

doi:10.65301/ijcd.2025.15.3.4.6

Articles Vol. 15 Issue 3 & 4 Jan - June 2025

DOI 10.65301/ijcd.2025.15.3.4.6

A Comparative Analysis of Business News Placement and Tone in Leading Hindi Newspapers in India

Authors

AN

Anil Kumar Kumar

MA

Manoj Dayal Manoj Dayal

Department of Mass Communication Guru Jambheshwar University of Science and Technology Hisar Haryana Faculty of Humanities & Social Sciences Chairperson Dept. of Mass Communication Guru Jambheshwar University of Science & Technology Hisar Haryana

208 Views

156 Downloads

Published 2025-06-30

Pages 01-09

Abstract

Newspapers are still the most powerful and popular medium of information in India. Contrary to popular belief, newspaper sales in India have increased despite the advent of the Internet. Newspapers are still the primary source of information for Indian citizens. These newspapers decide the interest and choice of Indian readers. Many types of information are published in newspapers. The present research is based on the place and trend of business news in Hindi newspapers. The research results concluded that the highest percentage (Dainik Jagran 69.32, Amar Ujala 75.59, and Hindustan 72.48) of positive news published in business news is very high whereas the percentage (Dainik Jagran 3.93, Amar Ujala 6.29, and Hindustan 14.17) of negative news is very low.

Keywords

Placement Tone Business News Newspaper Format

References

Anil Kumar, Prof. Manoj Dayal, "CSR in the Media: A Content Analysis of Business News in Haryana", International Journal of Creative Research Thoughts (IJCRT), ISSN: 2320-2882, Volume 12, Issue 11, pp. e157–e164, November 2024.
Available at: http://www.ijcrt.org/papers/IJCRT2411473.pdf
Bybee, L., Kelly, B., Manela, A., & Xiu, D. (2021). Business news and business cycles. The Journal of Finance.
Coleman, R., & Wasike, B. (2004). Visual elements in public journalism newspapers in an election: A content analysis of the photographs and graphics in Campaign 2000. Journal of Communication, 54(3), 456–473.
Dayal, M., & Monga, P. (2015). Science coverage in leading English dailies. Communication Today.
Dur, IU. (2012). Analysis of data visualizations in daily newspapers in terms of graphic designs. Procedia – Social and Behavioral Sciences, 51, 278–283.
Furey, K. (2019). The Economics of Poverty. Chemeketa Press.
Guo, L., & Vargo, C. J. (2017). Global intermedia agenda-setting: A big data analysis of international news flow. Journal of Communication, 67(4), 499–520.
Hang, Zhou. (2016). The use of infographics in newspapers’ business reporting about global market swing. Project report, University of Missouri-Columbia.
Hossain, M. N., Talukder, M. S., Khayer, A., & Bao, Y. (2021). Investigating the factors driving adult learners' continuous intention to use M-learning application: a fuzzy-set analysis. Journal of Research in Innovative Teaching & Learning, 14(2), 245–270.
Kee, C. P., Salman, A., Nie, K. S., Yaakop, M. R. M., Adisa, R. M., & Hoong, O. C. (2017). The agenda-setting function of English newspapers during the 13th general election. Jurnal Komunikasi: Malaysian Journal of Communication, 33(2).
Kumar, A., Dayal, M. (2025). AI-powered marketing: A content analysis of bias, transparency, and consumer trust. International Journal of Contemporary Research in Multidisciplinary, 4(3), 146–151.
DOI: https://doi.org/10.5281/zenodo.15491261
Kumar, A., Dayal, M. (2025). Media narratives on AI for sustainable development in organizations: An analysis of major Indian English dailies. Indian Journal of Modern Research Review, 3(5), 62–66.
DOI: https://doi.org/10.5281/zenodo.15552470
Kumar, A., & Dayal, M. (2025). Content analysis of front-page business news coverage of leading Hindi newspapers (Jan 2021–Dec 2024). National Journal of Multidisciplinary Research and Development, 10(2), 65–67.
Kumar, A., & Dayal, M. (2025). Role of pictures and charts in business news: A study of major Indian English daily newspapers. Sudarshan Research Journal, 3(3), 8–12.
Kumari, M. S., & Dayal, M. Naxalism in India: Past, Present and Future. MAIMS Media Graph.
Kumari, S., & Dayal, M. Public awareness about Naxal coverage during COVID-19. Dr Nand Kishore Garg, p.123.
Lee, N. Y., Baek, K., Pae, J. K., Jeong, S. H., & Jung, N. (2020). Self-coverage for public interest or self-promotion: How media cross-ownership structures affect news content in South Korea. Journalism, 21(12), 2025–2043.
Manaf Aini Maznina A., Taibi Malia & Manan K. A. (2017). Media agenda and public agenda: A study of issues during the 13th general election. Malaysian Journal of Communication, 33(2), 13–26.
Pérez, A., Garcia De Los Salmones, M. D. M., & López-Gutiérrez, C. (2018). Corporate social responsibility in the media: A content analysis of business news in Spain. Journal of Media Ethics, 33(2), 66–79.
Smith, E. J., & Hajash, D. J. (1988). Informational graphics in 30 daily newspapers. Journalism & Mass Communication Quarterly, 65(3), 714–718.
Tiwari, Pawan Kumar & Chanda Nelatphal (2015). Declining sex ratio in India and mass media: An analysis from the perspective of agenda-setting theory of mass media. International Journal of English Language, Literature and Humanities, 2(10), 617–623.
Utt, S. H., & Pastermack, S. (1990). Reader use and understanding of newspaper infographics. Newspaper Research Journal, 11(2), 28–41.

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Anil Kumar Kumar, Manoj Dayal Manoj Dayal . (2025). A Comparative Analysis of Business News Placement and Tone in Leading Hindi Newspapers in India. International Journal of Communication Development , 15(1), 01-09.

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[1] Anil Kumar, Prof. Manoj Dayal, "CSR in the Media: A Content Analysis of Business News in Haryana", International Journal of Creative Research Thoughts (IJCRT), ISSN: 2320-2882, Volume 12, Issue 11, pp. e157–e164, November 2024.

[2] Available at: http://www.ijcrt.org/papers/IJCRT2411473.pdf

[3] Bybee, L., Kelly, B., Manela, A., & Xiu, D. (2021). Business news and business cycles. The Journal of Finance.

[4] Coleman, R., & Wasike, B. (2004). Visual elements in public journalism newspapers in an election: A content analysis of the photographs and graphics in Campaign 2000. Journal of Communication, 54(3), 456–473.

[5] Dayal, M., & Monga, P. (2015). Science coverage in leading English dailies. Communication Today.

[6] Dur, IU. (2012). Analysis of data visualizations in daily newspapers in terms of graphic designs. Procedia – Social and Behavioral Sciences, 51, 278–283.

[7] Furey, K. (2019). The Economics of Poverty. Chemeketa Press.

[8] Guo, L., & Vargo, C. J. (2017). Global intermedia agenda-setting: A big data analysis of international news flow. Journal of Communication, 67(4), 499–520.

[9] Hang, Zhou. (2016). The use of infographics in newspapers’ business reporting about global market swing. Project report, University of Missouri-Columbia.

[10] Hossain, M. N., Talukder, M. S., Khayer, A., & Bao, Y. (2021). Investigating the factors driving adult learners' continuous intention to use M-learning application: a fuzzy-set analysis. Journal of Research in Innovative Teaching & Learning, 14(2), 245–270.

[11] Kee, C. P., Salman, A., Nie, K. S., Yaakop, M. R. M., Adisa, R. M., & Hoong, O. C. (2017). The agenda-setting function of English newspapers during the 13th general election. Jurnal Komunikasi: Malaysian Journal of Communication, 33(2).

[12] Kumar, A., Dayal, M. (2025). AI-powered marketing: A content analysis of bias, transparency, and consumer trust. International Journal of Contemporary Research in Multidisciplinary, 4(3), 146–151.

[13] DOI: https://doi.org/10.5281/zenodo.15491261

[14] Kumar, A., Dayal, M. (2025). Media narratives on AI for sustainable development in organizations: An analysis of major Indian English dailies. Indian Journal of Modern Research Review, 3(5), 62–66.

[15] DOI: https://doi.org/10.5281/zenodo.15552470

[16] Kumar, A., & Dayal, M. (2025). Content analysis of front-page business news coverage of leading Hindi newspapers (Jan 2021–Dec 2024). National Journal of Multidisciplinary Research and Development, 10(2), 65–67.

[17] Kumar, A., & Dayal, M. (2025). Role of pictures and charts in business news: A study of major Indian English daily newspapers. Sudarshan Research Journal, 3(3), 8–12.

[18] Kumari, M. S., & Dayal, M. Naxalism in India: Past, Present and Future. MAIMS Media Graph.

[19] Kumari, S., & Dayal, M. Public awareness about Naxal coverage during COVID-19. Dr Nand Kishore Garg, p.123.

[20] Lee, N. Y., Baek, K., Pae, J. K., Jeong, S. H., & Jung, N. (2020). Self-coverage for public interest or self-promotion: How media cross-ownership structures affect news content in South Korea. Journalism, 21(12), 2025–2043.

[21] Manaf Aini Maznina A., Taibi Malia & Manan K. A. (2017). Media agenda and public agenda: A study of issues during the 13th general election. Malaysian Journal of Communication, 33(2), 13–26.

[22] Pérez, A., Garcia De Los Salmones, M. D. M., & López-Gutiérrez, C. (2018). Corporate social responsibility in the media: A content analysis of business news in Spain. Journal of Media Ethics, 33(2), 66–79.

[23] Smith, E. J., & Hajash, D. J. (1988). Informational graphics in 30 daily newspapers. Journalism & Mass Communication Quarterly, 65(3), 714–718.

[24] Tiwari, Pawan Kumar & Chanda Nelatphal (2015). Declining sex ratio in India and mass media: An analysis from the perspective of agenda-setting theory of mass media. International Journal of English Language, Literature and Humanities, 2(10), 617–623.

[25] Utt, S. H., & Pastermack, S. (1990). Reader use and understanding of newspaper infographics. Newspaper Research Journal, 11(2), 28–41.