Decoding Youth Social Media Behavior: Key Findings on Access, Content, and Consumption Patterns

Abstract

Contemporary youth culture is predominantly influenced by social media, which dictates their interactions, consumption behaviors, and modes of communication. This study employs an exploratory research approach to analyze the usage patterns of young individuals on social media, highlighting significant trends in engagement and platform preferences. Convenience sampling was employed to collect primary data, ensuring diversity and accessibility among the participants. The findings illuminate the impact of social media on the lifestyles of young individuals, influencing digital literacy, behavioral patterns, and policy formulation. This research analyzes usage patterns to explore the dynamics, add to the understanding and to provide the future investigators with a realistic start to initiate further investigation. Reasonable