Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

P-ISSN: 2231-2498 English Since 2011
Current Issue

Vol. 15 No. 1 (2025)

Articles Vol. 15 Issue 3 & 4 Jan - June 2025
DOI 10.65301/ijcd.2025.15.3.4.10

Book Review: From Likes to Lives: Unravelling the Impact of Social Networking Sites on Youth

Authors
School of Journalism and Mass Communication Vivekananda Institute of Professional Studies-Technical Campus affiliated to Guru Gobind Singh Indraprastha University New Delhi Research Scholar Centre for Excellence in Disaster Management Guru Gobind Singh Indraprastha University New Delhi Council of Social Science Research (ICSSR) Ministry of Education Government of India sponsored project
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Published 2025-06-30
Abstract

The book provides an overview of the comprehensive study undertaken by the researchers among youth in Delhi and Varanasi regarding their social media usage, its impacts, potential for positive utilization, and perceptible threats that the techno-social networks pose. The book is divided into six chapters with each of them providing a strong foundation and theoretical precepts to understand the multifaceted nature of social networking sites. The book concerns itself with both the individual behavior and collective experiences of the youth in important areas of inquiry such as civic engagement and evolving forms of democratic participation, political communication, e-governance, and digital education. The book's strength lies in providing a comprehensive comparative analysis of the media consumption patterns of the youth in Delhi and Varanasi in the rapidly evolving media scape of the country.

Keywords
Research
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