Abstract
The book provides an overview of the comprehensive study undertaken by the researchers among youth in Delhi and Varanasi regarding their social media usage, its impacts, potential for positive utilization, and perceptible threats that the techno-social networks pose. The book is divided into six chapters with each of them providing a strong foundation and theoretical precepts to understand the multifaceted nature of social networking sites. The book concerns itself with both the individual behavior and collective experiences of the youth in important areas of inquiry such as civic engagement and evolving forms of democratic participation, political communication, e-governance, and digital education. The book's strength lies in providing a comprehensive comparative analysis of the media consumption patterns of the youth in Delhi and Varanasi in the rapidly evolving media scape of the country.