Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 8 No. 2 (2017)

Articles Vol. 8 Issue 1 & 2 Jul - Dec 2017
DOI 10.65301/ijcd.2017.8.1.2.2

Watching New National Leadership Images and Hopes of ‘ache Din’in Anand Nagar Slum

Authors
Centre for Media Studies, Ground Floor School of Social Sciences-I, Jawaharlal Nehru University, New Delhi
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54 Downloads
Published 2017-12-30
Pages 08-12
Abstract

This article based on ethnographic detail of how poor and struggling men and women in Anand Nagar ‘Jhuggi basti’ watch and engage with political discourses in television news. It argues that watching new national leadership images and political discourses o television gave them with the hope of ‘Ache din’.

Keywords
television news ache din politics
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