New Media a Potent Tool to Achieve Social Development in Rural India

Abstract

This paper investigates whether issues of social development are linked to a given globalized world. Further, it focuses on the growing media influence on both the people’s psyche and the dominance on the markets through its persuasive approach. The study engages with the emergence of a distinct phenomenon in the globalization process of media expansion and the social development. There are growing forces making the process of life almost impossible to attain or maintain, even for the wealthy. By positioning at the interdisciplinary fields of International and Development Communication, intersecting with Management, and Economics, this paper provides analyses the global advancement of equity and justice in media and development communication practices.