Social Sites’ Consumption Pattern: A Comparative Study Between Indian & Gambian Youths

Abstract

Digital Social Sites have proved their-selves as a podium for youth, worldwide. Mighty Political systems of various countries have been challenged or over thrown by this very media. But paradox is prevailing too. The same media is being blamed to have indecent of irresponsible content. Attempts to have a check on them are being made in various countries including biggest democracy of the world -India. Monitoring system has already begun in various cities of India. Various questions come forth. Would so called ‘more disciplined’ social media attract more users? Or it could create the barriers in the procession of social sites. Where the future of digital social media lies? To study this, Researchers have made a comparative study between India and Gambia: A Developing Democratic African country, which is having comparative harsher control over digital social media. As per the requirement of topic, researchers used focus group studies involving equal numbers of Gambian and Indian Students. The research indicates that even a minor check on social media puts psychological barrier for the consumption. Youth feel, there is need for regulation as far as some objectionable content are concerned, but this regulation must be controlled by the users only. If else, the social sites would loose their credibility and finally, system will lose a true democratic forum.