Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 8 No. 4 (2018)

Articles Vol. 8 Issue 3 & 4 Jan - Jun 2018
DOI 10.65301/ijcd.2018.8.3.4.11

Social Media Criticism in Respect to Audience Exposure

Authors
Department of Political Science, Kalindi College, University of Delhi Department of Journalism, Kalindi College, University of Delhi
103 Views
45 Downloads
Published 2018-06-30
Pages 24-33
Abstract

In the world of gadgets and progressive technology, we all have succumbed to social media platforms at least once. The choice wasn’t particularly ours but we all somehow continue to be a part of this globally connected world of the internet. Every platform is serving more or less the same purpose of communication and expression with certain different elements according to the target audiences. Certainly, the two-way interaction has increased but it also comes with unclear negatives. This paper showcases social media platforms in critical light, specifically0 pointing to the disadvantages of this addiction. From social validation to privacy issues, users have been through varied complications but certainly have been dedicated consumers. Highlighting the psychological disturbances and unnecessary content creation, this paper analyses how quickly users are habitual to these sites without realisation.  Audience exposure is taken into account with understanding of all aspects, from content creation on social media to its selling of information, generation of fake news to active political celebrities influencing millions through a single tweet. Paper will provide a picture as to how Facebook, Twitter, Whatsapp and others are ruling our lives at the same time disseminating our private information and personal data to advertisers for easy money. Amidst the healthy discussions and two way communications, social media also risks our safety which has been clearly mentioned in the paper. 

Keywords
Social Media Audience Exposure Facebook Twitter Instagram Whatsapp
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