Radio Listening Habits of Kanpur Youths

Abstract

Radio has been one very popular media in society. After the invention of this media, it became very popular and soon occupied an important role in the society. In recent years, the wide expansion of FM channels in urban areas has taken place and several private companies have started broadcasting programmes on FM radio. The easy availability of radio programmes has also helped in developing listening habits of radio programme among youths. The information about these habits is very useful for advertising companies and
programme producers. Keeping in view to this point, the present study has been done which tries to find the radio listening habits of youths of Kanpur city. The study has been done through survey method using questionnaire. The data collected have been analysed and discussed. The findings have been given in brief in the end.