Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 9 No. 4 (2019)

Articles Vol. 9 Issue 3 & 4 Jan - Jun 2019
DOI 10.65301/ijcd.2019.9.3.4.9

Globalization and Cultural Adaptation:a Study on University Foreign Students

Authors
Associate Professor, Vivekananda School of Journalism & Mass Communication, Vivekananda Institute of Professional Studies, Delhi
149 Views
63 Downloads
Published 2019-06-30
Pages 37-48
Abstract

Globalization has deep-rooted into every sphere of life. Globalisation especially social networking sites have become an indispensable element of everyone’s day to day social life. Social network is not only amalgamation of ideas but also interchange of global views and ideas that have resulted in a major transformation of the lifestyle and living standard of people worldwide. India has a rich cultural background and pride of its culture is famous throughout the world. With the emergence of globalization, our deep rooted traditions and customs have slackened their hold and intercultural adaptations have proliferated in the society. Intercultural adaptation includes communicative adjustment during initial cross cultural interactions to decrease the probability of being misunderstood. Researchers have found that people have a propensity to exercise social media to get incorporated into the host culture during their adjustment and adaptation and to remain connected to their home countries. The present paper attempts to examine the impact of social  media on the intercultural adaptation process. To carry out the present study the researcher conducted In depth interviews of the foreign students studying in the universities of NCR. In light of the results of the analysis, directions for future research in this line of research are also discussed. I believe the present study will add to the sporadic information on the impact of globalization on intercultural adaptation and becomes the basis for further insight in this imperative area of usage of social network especially among student youth.  

Keywords
Globalization online social networks intercultural adaptation cross culture
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