GLOBALIZATION AND CULTURAL ADAPTATION:A Study on University Foreign Students

Abstract

Globalization has deep-rooted into every sphere of life. Globalisation especially social networking sites have become an indispensable element of everyone’s day to day social life. Social network is not only amalgamation of ideas but also interchange of global views and ideas that have resulted in a major transformation of the lifestyle and living standard of people worldwide. India has a rich cultural background and pride of its culture is famous throughout the world. With the emergence of globalization, our deep rooted traditions and customs have slackened their hold and intercultural adaptations have proliferated in the society. Intercultural adaptation includes communicative adjustment during initial crosscultural interactions to decrease the probability of being misunderstood. Researchers have found that people have a propensity to exercise social media to get incorporated into the host culture during their adjustment and adaptation and to remain connected to their home
countries. The present paper attempts to examine the impact of social  media on the intercultural adaptation process. To carry out the present study the researcher conducted Indepth interviews of the foreign students studying in the universities of NCR. In light of the results of the analysis, directions for future research in this line of research are also
discussed. I believe the present study will add to the sporadic information on the impact of globalization on intercultural adaptation and becomes the basis for further insight in this imperative area of usage of social network especially among student youth.