Correlation Between Brand Image & Public Perception: A Study

Abstract

The paper deals with the relationship between brand image and pubic perception while choosing the Services/Product. In the changing socio-economical conditions, it is vital to understand the behavior /expectations of target group as it is the people who make judgment based o experiences over a period of time (about the product/organization. It affects the reputation of Business Group/Service Provider, positively of negatively which results into future prospects. The behavior of a person as consumer has always been a dynamic phenomenon. To understand this intrigue behavior in present situation, a survey was conducted by the researchers. It highlights some interesting behavior pattern of public and the reasons behind it.