Correlation Between Brand Image & Public Perception: A Study

Ms. Neha Singh; Prof (Dr.) Amitabh Srivastava

doi:10.65301/ijcd.2019.10.1.2.1

Articles Vol. 10 Issue 1 & 2 Jul - Dec 2019

DOI 10.65301/ijcd.2019.10.1.2.1

Correlation Between Brand Image & Public Perception: A Study

Authors

MS

Ms. Neha Singh

PR

Prof (Dr.) Amitabh Srivastava

Research Scholar, School of Journalism & Mass Communication, NIU Director of School of Journalism & Mass Communication, Noida International University.

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82 Downloads

Published 2019-12-30

Pages 01-09

Abstract

The paper deals with the relationship between brand image and pubic perception while choosing the Services/Product. In the changing socio-economical conditions, it is vital to understand the behavior /expectations of target group as it is the people who make judgment based o experiences over a period of time (about the product/organization. It affects the reputation of Business Group/Service Provider, positively of negatively which results into future prospects. The behavior of a person as consumer has always been a dynamic phenomenon. To understand this intrigue behavior in present situation, a survey was conducted by the researchers. It highlights some interesting behavior pattern of public and the reasons behind it.

Keywords

Image management Reputation Public Public Relations communication

References

1. Barich, H., Kotler, P., 1991. A framework for marketing image management.Sloan Management Review 32(2), 94}104.
2. Dichter, E., 1985. What's in an image? Journal of Consumer Marketing 2(1), 75}81.
3. Finn, D., 1961. The price of corporate vanity.Harvard Business Review 39, 135}143.
4. Kennedy, S.H., 1977. Nurturing corporate image.European Journal of Marketing 11 (3), 120}164.
5. Kotler, P., 1982. Marketing for Nonpro"t Organization, 2nd Edition. Prentice-Hall, Englewood Cli!s, NJ.
6. Carthy, Xavier: Farewell to hype: the emergence of real public relations. Dublin : Able Press, 1992
7. Galloway, C. (2005). Cyber-PR and ‘dynamic touch’, Public Relations Review, . 31, pp. 572–577
8. Bernays, E. L. (1955). The theory and practice of public relations: A resume. In E. L. Bernays (Ed.), The engineering of consent (pp. 3-25). Norman, OK: University of Oklahoma Press.
9. Hall, R., 1993. A framework linking intangible resources and capabilities to sustainable advantage.Strategic Management Journal 14 (8), 607}618.
10. Herbig and Milewicz, 1994 - Herbig, P., Milewicz, J., Golden, J., 1994.A model of reputation building and destruction.Journal of Business Research 31, 23}31.
11. Herbig and Milewicz (1993) Herbig, P.,Milewicz, J., 1993. The relationship of reputation and credibility to brand success.Journal of Consumer Marketing 10 (1), 5}10.
12. Fombrun, C., Shanley, M., 1990. What's in a name? Reputation building and corporate strategy.Academy of Management Journal 33 (2), 233}248.
13. Yoon, E., Gu!ey, H.G., Kijewski, V., 1993. The e!ects of information and company reputation on intentions to buy a business service. Journal of Business Research 27, 215}228.
14. Rao, H., 1994. The social construction of reputation: certi"cation contests, legitimation, and the survival of organizations in the American automobile industry: 1895}1912. Strategic Management Journal 15, 29}44.
15. MacInnis, D.J., Price, L.L., 1987. The role of imagery in information processing: review and extensions. Journal of Consumer Research 13, 473}491.

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Ms. Neha Singh, Prof (Dr.) Amitabh Srivastava . (2019). Correlation Between Brand Image & Public Perception: A Study. International Journal of Communication Development , 10(2), 01-09.

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International Journal of Communication Development

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ISSN 2231-2498

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[1] 1. Barich, H., Kotler, P., 1991. A framework for marketing image management.Sloan Management Review 32(2), 94}104.

[2] 2. Dichter, E., 1985. What's in an image? Journal of Consumer Marketing 2(1), 75}81.

[3] 3. Finn, D., 1961. The price of corporate vanity.Harvard Business Review 39, 135}143.

[4] 4. Kennedy, S.H., 1977. Nurturing corporate image.European Journal of Marketing 11 (3), 120}164.

[5] 5. Kotler, P., 1982. Marketing for Nonpro"t Organization, 2nd Edition. Prentice-Hall, Englewood Cli!s, NJ.

[6] 6. Carthy, Xavier: Farewell to hype: the emergence of real public relations. Dublin : Able Press, 1992

[7] 7. Galloway, C. (2005). Cyber-PR and ‘dynamic touch’, Public Relations Review, . 31, pp. 572–577

[8] 8. Bernays, E. L. (1955). The theory and practice of public relations: A resume. In E. L. Bernays (Ed.), The engineering of consent (pp. 3-25). Norman, OK: University of Oklahoma Press.

[9] 9. Hall, R., 1993. A framework linking intangible resources and capabilities to sustainable advantage.Strategic Management Journal 14 (8), 607}618.

[10] 10. Herbig and Milewicz, 1994 - Herbig, P., Milewicz, J., Golden, J., 1994.A model of reputation building and destruction.Journal of Business Research 31, 23}31.

[11] 11. Herbig and Milewicz (1993) Herbig, P.,Milewicz, J., 1993. The relationship of reputation and credibility to brand success.Journal of Consumer Marketing 10 (1), 5}10.

[12] 12. Fombrun, C., Shanley, M., 1990. What's in a name? Reputation building and corporate strategy.Academy of Management Journal 33 (2), 233}248.

[13] 13. Yoon, E., Gu!ey, H.G., Kijewski, V., 1993. The e!ects of information and company reputation on intentions to buy a business service. Journal of Business Research 27, 215}228.

[14] 14. Rao, H., 1994. The social construction of reputation: certi"cation contests, legitimation, and the survival of organizations in the American automobile industry: 1895}1912. Strategic Management Journal 15, 29}44.

[15] 15. MacInnis, D.J., Price, L.L., 1987. The role of imagery in information processing: review and extensions. Journal of Consumer Research 13, 473}491.