Innovative Strategies in Rural Marketing Used by Hul to Reach Rural Consumer in Outer Delhi Villages to Promote LifebuoySoap

Abstract

The paper aims at revealing the significance and impact of “Innovative Strategies in Rural Marketing used by HUL to Reach Rural Consumer in outer Delhi Villages to promote Lifebuoy Soap." It also draws attention on the challenges and opportunities of innovative communication in rural outer Delhi villages.
Consumer markets within the developing world are a huge however still untapped chance for corporations seeking new sources of growth. Inside that cluster is a lot of unnoticed opportunity: the rural consumer. There's a good chance for the marketers within the rural areas. Two-thirds of countries consumers live in rural area. Naturally the rural markets are a crucial part of the whole market. Going rural is the new selling mantra. In recent years, rural markets have non-heritable significance, because the overall growth of the economy has resulted into substantial increase within the buying power of the rural/rural community. On account of Rural revolution; the rural areas are consuming a large quantity of fmcg and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. Globalization, decentralization, migration trends and the emergence of new product and service markets pose new challenges and opportunities to rural areas.