Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 11 No. 2 (2020)

Articles Vol. 11 Issue 1 & 2 Jul - Dec 2020
DOI 10.65301/ijcd.2020.11.1.2.1

Mass Media and Social Transformation: An Overview

Authors
Ph.D research scholar, Department of Mass Communicaiton, Assam University, Silchar
136 Views
47 Downloads
Published 2020-12-30
Pages 01-06
Abstract

The role of communication and mass media in the process of social change are one of the central areas of debates and deliberations in media studies. The present paper intends to discuss the role of mass media in transforming society. Mass media educates and informs people about varied contemporary issues so as to shape their opinion. It gives voice to the voiceless focusing on their concerns and worries, thereby contributing towards the process of change in society. The emergence of social media has also provided a public sphere where users can exchange ideas and emotions regarding issues of importance. There are also instances where social media has extensively been used for encouraging the youths for voter turnout, thus causing a transformation in society (Supli, 2013). Towards the implementation of good governance, the role of mass media and especially social media cannot be undermined. This study tries to assess the role of mass media including social media in the process of social transformation. 

Keywords
Mass Media Social Change Social Media Social Movements Transformation
References
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