Reconstructing Print Journalism: The Impact of New Media

Abstract

 Mass media, the world over, has undergone dramatic  changes in form, content and substance. New media  and the concomitant information and communication  technology, has shifted the traditional communication  from one-to-many to many-to-many; media ownership  patterns are converging, cross media ownership is the  order of the day especially in countries like India. Media habits of the audience are constantly evolving; ‘the  primary unit in which the media consumption takes  place’ — the family is also undergoing remarkable  changes.  (Bryant & Miron, 2004, p. 662).