Sustainable Poverty Alleviation: The Third World Perspective

In this research paper, an attempt has been made to identify and delineate the role of participatory communication in general and specific roles of various communication channels in meeting the goals of sustainable development in particular. In case of specificity, the manner in which science communication plays its role for sustainable development is discussed in detail. Sustainable development is an integrated and holistic approach that calls for the participation of individuals, groups, organizations (particularly the NGO’s), public and governments at local, regional, national and global levels. The goal of sustainable development is not confined to one locality or region or nation but embraces the entire globe. It extends not for a few years, but for the distant future too. Thus spatially or temporally its scope is very wide. It requires people to think globally and act locally for the development and growth of rural sectors.