Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 12 No. 2 (2022)

Articles Vol. 12 Issue 3 & 4 Jan - Jun 2022
DOI 10.65301/ijcd.2022.12.3.4.7

Strategic Communication by Indian Armed Forces on Covid-19 : A study of Press Releases Disbursed by Defence Public Relations, india

Authors
283 Views
139 Downloads
Published 2022-06-30
Pages 23-41
Abstract

The COVID-19 pandemic has presented unprecedented challenges for governments and organizations around the world, including the Indian Armed Forces. Effective communication has been recognized as a critical component of the response to the pandemic, with the potential to shape public perceptions of the government's actions and responses. In this study, we analyze the strategic communication employed by the Indian Armed Forces during the COVID-19 pandemic, using press releases from the Defence Public Relations in India. Specifically, we seek to identify the key communication strategies and tactics used by the Defence Public Relations in communicating the role played by the Indian Armed Forces and Ministry of Defence in supporting the Government of India’s crisis management during covid times. The methodology involves a content analysis of press releases disbursed by DPR during the pandemic, using both qualitative and quantitative techniques. Findings of study will shed light on the important role of strategic communication in projecting government's response to the pandemic, and provide insights into effective communication strategies of Indian Defence ministry and armed forces in case of non-war global military contingency.  

Keywords
Pandemic Strategic communication Defence Public Relations Indian Ministry of Defence
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