Role of Media & Hindi in the Changing Era

Abstract

The present era is the era of globalization, marketism and disintegration of human relations. Marketism and the global principles of consumerism have influenced every sector of the present era. Media is the mirror of the changing era and society. Media powerfully presents the activities, problems and movements of the society on its mirror along with arguments and arguments. In the twenty-first century, the impact of changing paradigms and globalization is also found in the field of media. The media of the present era is no longer limited to only the traditional forms of print media, electronic media, publicity, public relations, advertising etc. Hindi language as a contact language is an important language in India. Therefore, Hindi as a powerful language can easily function as a medium of media. In this era of globalization and marketism, there has been a lot of change in the social concerns of media and Hindi language. In the present times, the media which works for the benefit of the society is becoming vulnerable to commercialism and both its content and character have changed. In the era of marketism, media and Hindi language have emerged as complements to each other. The development of both depends on their proper use. If both of these are used properly
then the society will automatically develop.