TELEVISION AND SOCIAL CHANGE

Abstract

The fact that television has entered the home has created new problems but also given vast possibility to explore the ocean of information
which was not available in the past. For children, housewives, old
age person television has become the prim source of information
and entertainment; they cannot think of a life without television.
Now watching television has become the third most important activity besides sleeping and working. Gradually television has become a formidable power; challenging traditional mode of communication and socialization. The children, teenagers and housewives
are a more vulnerable audience and, therefore, carry the maximum
impact of any information thrown at them. After reading related
literature I thought that this is the appropriate time to explore the
areas where the impact of television programmes are clearly visible and to look in to the ways through which we can diffuse it.