Marketing and Communication Strategies for Customer Retention by leading Hindi News papers“A study of DainikJagran and DainikBhaskar
##plugins.themes.bootstrap3.article.main##
Abstract
India is a mixed market in terms of media consumers. Where on one hand, Indian consumer is adapting to the fast changes in technology like the audience of the West, the slow percolation of digital technologies owing to lack of infrastructure can be attributed as the prime reason why print is still going strong in India. There is a larger section of the audience still unreached by the digital media. According to the current Price Waterhouse Coopers Media & Entertainment Report, the print industry in India has a circulation of 90 million second only to China (130 million) and the newspaper industry is expected to have a compounded annual growth rate of 10.1% by 2015 while the projected growth of Indian print media is INR 282 billion in 2015.
References
Bibliography
1. Alreck, Pamela L. and Robert B. Settle (1985): The Survey Research Handbook: Chicago: Irvin
2. Baltruschat, Doris (2010): Global Media Ecologies: Networked Production in film and television: Rout-ledge.
3. Baran, Stanley J. (1999): Introduction to Mass Communication: Media Literacy and Culture: Mayfield Publishing Company.
4. Baran, Stanley J. and Dennis K. Davis (2002): Mass Communication Theory: Foundations, Ferment and Future: Wadsworth Thomson Learning.
5. Barton, Will and Andrew Beck (2005): Communication Studies: Edinburgh University Press.
6. Berger, Arthur Asa (2000): Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches: Sage Publications.
7. Boeyink, David E. and Sandra L. Borden (2010): Making Hard Choices in Journalism Ethics: Cases and Practice: Routledge.
8. 8. Brenner, Nancy L. : How to Create an Integrated communication System: in: [Congram, CaroleA., Fried-man, Margaret L. (eds.)] (1991): Handbook of Marketing for the Service Industries: New York: AMACOM (American Management Association).
9. Copley, Paul (2004): Marketing Communication Management: Concepts and Theories, Cases and Prac-tices: Elsevier Publishers.
10. Doyle, Gillian (2002): Understanding Media Economics: Sage publications.
11. Franklin, Bob (Ed). (2009): The Future of Newspapers: Routledge.
12. Franklin, Bob (Ed). (2008): Pulling newspaper apart: Analysing Print Journalism: Routledge.
13. Gunter, Barrie (2000): Media Research Methods: Measuring Audiences, Reactions and Impact: Sage Pub-lications.
14. Jeffrey, Robin (2000): India’s Newspaper Revolution: Capitalism, Politics and the Indian: Oxford Univer-sity Press.
15. Khandekar, VanitaKohli, (2006): The Indian Media Business: Response Books Sage Publications.
16. Ninan, Sevanti (2007): Headlines From the Heartland: Reinventing the Hindi Public Sphere: Sage Publica-tions.
17. Warner, Charles (2009): Media selling: Wiley Blackwell & Sons Ltd. Publication.
18. Wimmer, Roger D. and Joseph R. Dominick (2000): Mass Media Research: An Introduction: Wadsworth Publication.
19. www.pwc.com/in
20. www.mruc.net/images/irs2012q2-topline-findings.pdf
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.