Management and prospective of Advertisement

Abstract

Advertisement or professionally ‘ad’ is a mode of communication or agent of influencing or warn of
persuading the audience (listeners, viewers, readers or sometimes a specific group) to response towards the
message encompasses in it. Advertising management is an excellent and complex activity of employing
various media to sell a product or service. In day to day life we encountered various forms of ad like product
ad, service ad, social education ad, awareness ad through different forms of media-traditional media, outdoor media, print media, electronic media, new media, and so on. The ultimate target of these advertisement
networks is to make attract people or audience towards the product or service. Advertisement is also
conscientious to construct a genuine platform for a society to develop, or say a society to modernize.
The persuasive power of advertisement is irresistible by traditional society towards leaping into a modern
society and all the communications are responsible for this great paradigm shift of comfortable live. The
success graft of advertisement is indeed need of a sophisticated management and it may be the reason why
numerous advertising agencies are booming up in recent decades looking forward the economy of agency
and the sales of product and service in maximum. The lures of a product made people attract and are
accomplished by the ingredients employed along with the ad to take an action against products, people at the
maximum cannot ignore it at large. And it is the strategy of ad or ad agency to focus the affectivity of
advertising when children are parts in ad as it is very offensive to ignore the demand of child to buy the
product they demand or they wish to have.