With the advent of online shopping and large penetration of smartphones, buying products and services has come at our fingertips. Online marketers follow our presence on online medium like e-mail, social media and even search behaviour on search engine. It is obvious to receive continuous offers and discounts messages on our mobile phone. The time spent on internet is directly proportional to the time spent in the market as we get continues promotional messages on our screen while using social media like Facebook, reading emails, or even searching on any search engine. Observing above confab, it can be assumed that being connected to online media we always live in the market.The study aims to analyse the anytime-anywhere availability of online markets, comfort and ease provided to perspective buyers as a stimulus to increase the online buying trend.
Understanding Advertising and Pop 24*7 as Buying Stimulus
191 Views
117 Downloads
Published 2019-06-30
Pages 19-24
Abstract
Keywords
e-Commerce
Online Shopping Trends
AR (Augmented Reality) technology
AIArtificial Intelligence
PoP (Point of Purchase)
References
- Corless, M. (2019, May 24). 40 Amazing Online Shopping and Ecommerce Statistics. Retrieved from www.founderu.selz.com: https://founderu.selz.com/40-online-shopping-ecommerce-statistics-know/
- Data, A. (2019, March ). 2019 RETAIL TRENDS REPORT. Retrieved from www.gra.world: https://www.gra.world/wp-content/uploads/2018/10/2019-Retail-Trends-Report.pdf
- Deshwal, D. P. (2016). Online advertising and its impact on consumer. International Journal of Applied Research, 200-2014. Essays, U. (2018, November). Impact of Advertising on Consumer Purchase Behavior. Retrieved from www.ukessays.com: https://www.ukessays.com/services/example-essays/marketing/the-impact-of-advertising-on-consumer-purchase-behaviour.php
- Holder, a. B. (2019). Taco Bell Adds Artificial Intelligence To Its Food. Retrieved from www.tacobell.com/blog: https://www.tacobell.com/blog/tacobot
- Kruh, W. (2017). KPMG, Global Retail Trends. Swiss entity: KPMG, International.
- Sandra Moriarty, N. M. (2012). Advertising & IMC Principles and Practices. New Jeresy: Pearson Education, Inc.
- Statista. (2019, March 22). e-commerce-revenue-forecast-in-india. Retrieved from www.statista.com: https://www.statista.com/statistics/289770/e-commerce-revenue-forecast-in-india/ retrieved on 22-03-2019
✓ Citation copied to clipboard