Understanding Advertising and Pop 24*7 as Buying Stimulus

Abstract

With the advent of online shopping and large penetration of smartphones, buying products and services has come at our fingertips. Online marketers follow our presence on online medium like e-mail, social media and even search behaviour on search engine. It is obvious to receive continuous offers and discounts messages on our mobile phone. The time spent on internet is directly proportional to the time spent in the market as we get continues promotional messages on our screen while using social media like Facebook, reading emails, or even searching on any search engine. Observing above confab, it can be assumed that being connected to online media we always live in the market.The study aims to analyse the anytime-anywhere availability of online markets, comfort and ease provided to perspective buyers as a stimulus to increase the online buying trend.