Innovation & Current Trends of Technology Being Used in the Hotels ##plugins.themes.bootstrap3.article.main## Abstract New hospitality technology trends will play a key role in delivering a personalized experience and help in better managing operations, maximizing overall performance, enhancing the effectiveness of sales and marketing approaches, increasing efficiency and reducing costs. The objective of the research is to find out the importance and impact of technology in hotel industry and to find the upcoming new technology to the hospitality industry. The researchers had collected the primary data through structured questionnaire methods which is filled by few people at few locations individually to get the clear picture and then codify and process after redesigning it, then carry into the field. Studies have successfully shown the industries drive to improve customer service and quality through the use of technology. 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